Lead Generation MachineTM
An integrated marketing method that drives traffic from different platforms and generates leads and purchases for your business.
Generating leads on the internet is not an easy task. You may generate leads using Lead Generation ads from Facebook or from PPC ads. But, you may have also noticed that you are loosing many leads. Many people come to your page, but they bounce.
And, what are you doing to convert these people? Remarketing ads? But, still you will find people who are ignoring your remarketing ads.
They visited your website, and browsed through your products or services. Obviously most of them were your target audiences. They might have decided to postpone the purchase. But, what if they were in the stage of making the purchase but didn't purchase it from you because they were not convinced?
What if they wanted to validate few other things like checking the reviews on top forums? What if they were not able to validate the information provided by you? Obviously, they were going to find and purchase a similar product from someone else in this case.
And, what if they decide to purchase the product or service in future, but when they search about it, your ads or organic listing doesn't appear and they purchase it from someone else?
And, you kept wondering why they don't purchase it from you?
Lead Generation MachineTM ensures that your brand is always at the top-of-the-mind of your target audiences. We make sure your brand appears in front of them whenever they start looking for the products or services or offerings related to your business. This ensures a smooth experience for your consumers to find, validate information about your products and services, and make purchase from you.
Lead Generation MachineTM is a complex process that involves the following steps
Find what competitors are doing, what does and what doesn't work for them, where they are making the mistakes, and where do we stand as compared to them.
Run audits on Owned Media i.e. Websites, Social Media Handles, SEO, etc., Paid Media i.e. all paid marketing campaigns and Earned Media i.e. followers gained via organic channels such as SEO, Word of Mouth, etc.
Identify and segmment the target audience based on their characteristics, needs and wants.
Curate the content based on the needs and wants of the different audience segments.
Based on the Media Audit, optimize all Media Platforms and make it ready for Marketing and Sales.
Comprehensive Marketing Strategy
Preapre a long-term Marketing Startegy based on the Audience Size, Audience Behaviour and Makreting Goals
Execution, Monitoring and Reporting
Execute the marketing startegy, monitor the activities on periodic basis and report the same to the client.
Repeat this entire process
Market Situation, Brand Positioning, Audience Size and Audience Behaviour changes over a certain period. Hence it is important to repeat the entire process after a definite interval.