Understanding the complete business case is important for taking informed decision. Our team works closely with you to understand important business aspects.

This includes but not limited to
– Target Market
– Audience Segments
– Products, Services and Offerings
– Pains points of the customers
– Fears, Uncertainties and Doubts of the customers
– Current sales cycle
– Current challenges in sales
– Inhouse capabilities
– Branding guidelines
– Current CRM data

Understanding the current status of existing marketing channels is essential for finding the opportunities for improvements.

– Inbound and outbound channel audit
– SWOT analysis
– Channel optimisation opportunities

New marketing channels offer new opportunities to reach our target audience and showcase our products/service in different ways.

– Prepare the list of new marketing channels
– Identify the potential of those channels
– Scoring the channels based on priority

Establishing a common understanding is essentials for properly optimising the sales and marketing funnels

– Define the Objectives and Goals
– Prepare the roadmap
– Define the taxonomies
– Budget and resource allocation
– Timeline preparation
– Reporting

All the marketing channels should be integrated with a common CRM for processing the data.

– Integrate the CRM
– Add attribution
– Add automated flows

Sales team plays a major role in the entire process. A properly defined sales cycle is necessary.

– Define sales funnel
– Dashboards for sales performance tracking