Call tracking and scoring
See which spend produces calls, catch the ones that ring out, and score the calls on quality rather than length.
Our process
Scored on quality, not just counted. Every missed call becomes a worked queue.
Number setup
Tracking numbers per channel.
Ring-out reporting
Track missed and unanswered calls.
Recovery workflow
Queue and assign missed calls.
Quality scoring
Score calls on substance, not length.
Agent reporting
Compare performance across the team.
CRM integration
Call results in deal records.
What is included
Numbers by channel
Separate tracking numbers so you can attribute phone enquiries to the campaign or page that produced them.
Ring-out reporting
How many calls went unanswered, when, and on which line. This is usually the first thing that pays for the engagement.
Missed-call recovery
A workflow that puts unanswered calls into a queue with an owner, rather than leaving them as a number on a report.
Quality scoring
Calls scored against criteria that fit your sales process, compared across agents and over time.
Outcomes to CRM
Call results recorded against the deal record, so phone activity appears in pipeline reporting.
Calling operations
Where a team is doing outbound by phone, we build the operation around them: daily priority lists, meeting booking during the call, prospect reminders on WhatsApp and email, and a leaderboard. Built as one application rather than four tools joined at the edges.
Want to know if this is the right starting point? Tell us what is not working and we will say whether this is where we would begin, or somewhere else.
Ask usProblems we have solved
Described by the problem rather than by the client.
Calls ringing out on an unmonitored line
What we found
A published number was routing to a desk that was frequently unattended. Nobody had ever measured how many calls went unanswered because nothing reported it.
What we built
Ring-out reporting plus a recovery workflow assigning every missed call to an owner with a callback deadline.
What changed
Missed calls became a worked queue instead of an invisible loss.
A calling team working across four disconnected tools
What we found
Cold calling was being run from a spreadsheet, with a separate dialler, a calendar link pasted into chat, and no analysis of the calls themselves beyond how many were made.
What we built
A single application covering the daily priority list, call tracking and analysis, quality reports per caller, a leaderboard, meeting booking during the call, and automatic WhatsApp and email reminders to the prospect.
What changed
Coaching moved from call counts to call quality, and meetings stopped being lost between the call and the calendar.
Consistent variance between agents
What we found
Enquiry quality appeared to fluctuate. Scoring showed the variance was in handling, not in the leads, and was consistent by agent and by enquiry type.
What we built
Per-agent scoring reported back with specific improvement points, plus routing so enquiry types reach whoever handles them best.
What changed
Managers had something concrete to coach on rather than a general impression.
Often runs with
Talk to us about call tracking and scoring
Thirty minutes, no deck. If this is not what you need we will say so.