Data and research
Target lists, enrichment and market research from sources you could defend if asked.
Our process
Traceable provenance on every source, because the question will eventually be asked.
Define profile
Ideal customer and target criteria.
Source and build
Build list from traceable sources.
Verify and deduplicate
Validate before use.
Enrich
Fill gaps in existing data.
Account research
Deep dives on named targets.
Deliver and maintain
Hand off and keep current.
What is included
List building
Built to a defined ideal profile using firmographic and technographic criteria, not scraped in bulk and filtered afterwards.
Enrichment
Filling gaps in data you already hold, including your own CRM, which is usually messier than anyone expects.
Verification
Validation and deduplication before anything is used, so bounce rates stay low and sender reputation survives.
Account research
Deeper work on named target accounts: structure, decision makers, current suppliers, recent activity.
Market research
Competitor positioning, pricing signals and demand analysis where a decision needs evidence behind it.
Want to know if this is the right starting point? Tell us what is not working and we will say whether this is where we would begin, or somewhere else.
Ask usProblems we have solved
Described by the problem rather than by the client.
A CRM nobody trusted
What we found
Years of imports had produced heavy duplication. The same company existed several times under different spellings, so reporting was meaningless and salespeople were calling the same contacts twice.
What we built
Deduplication and normalisation with rules the client's team could maintain, plus enrichment of the records worth keeping.
What changed
Reporting became usable and sales stopped duplicating calls.
A list that looked large and was mostly unusable
What we found
A purchased list had a high proportion of role addresses and stale contacts. Bounce rates were putting the sending domains at risk.
What we built
Verified the list, removed what could not be validated, and rebuilt the usable portion from traceable sources.
What changed
The list got considerably smaller and the campaign became viable.
Often runs with
Talk to us about data and research
Thirty minutes, no deck. If this is not what you need we will say so.