Email marketing
Campaigns and nurture to the list you already own, segmented on behaviour rather than sent to everyone.
Our process
Segmented on behaviour, measured on pipeline, not on open rates.
List audit
Assess what you have.
Segmentation
Split by behaviour and interest.
Campaign design
Templates and copy.
Automation
Trigger-based sequences.
List hygiene
Bounce handling and suppression.
Reporting
Measure pipeline influenced.
What is included
Campaign design and build
Templates, copy and build, tested across the clients your buyers actually use, including the older ones.
Campaigns to your list
Announcements, product news and offers to people who already know you. Post-enquiry follow-up is handled separately under lead nurturing, because it is triggered by deal stage rather than by a send schedule.
Segmentation
Splitting the list by product interest, stage and engagement rather than treating it as one audience.
List hygiene
Suppression, bounce handling and re-engagement, so sender reputation stays intact.
Reporting
Measured on enquiries and pipeline influenced, not on open rates.
Want to know if this is the right starting point? Tell us what is not working and we will say whether this is where we would begin, or somewhere else.
Ask usProblems we have solved
Described by the problem rather than by the client.
A dormant list treated as a single audience
What we found
Several thousand past enquirers were receiving the same monthly email. Engagement was low and falling, and the sender reputation was starting to suffer.
What we built
Segmented by product interest and recency, suppressed the genuinely dead portion, and built separate sequences for each segment.
What changed
Fewer emails sent, more replies, and deliverability recovered.
Enquiries that went quiet and were never contacted again
What we found
The CRM held a large number of enquiries marked as not ready. Nothing happened to them after that.
What we built
A long-cycle nurture sequence triggered by stage, with a route back to a salesperson the moment someone re-engaged.
What changed
A portion of a pipeline everyone had written off started producing conversations again.
Often runs with
Talk to us about email marketing
Thirty minutes, no deck. If this is not what you need we will say so.