Programmatic SEO
Hundreds of genuinely useful pages generated from your own data, with a gate so nothing thin goes live.
Our process
Build the gate before the generator. Nothing thin goes live.
Data model
Define source table and data structure. Work out what each page needs and where the data comes from.
Template design
Page templates with real variation between entries, not the same text with a noun swapped.
Publish gate
Quality checks before anything goes live. Pages that fail stay unpublished until they pass.
Generation and review
Generate pages, review a sample set. Nothing goes live without human review of the output.
Index management
Sitemaps, crawl budget, cache. All pages indexed and discoverable.
Monitor and iterate
Track rankings and traffic by template. Refine templates based on what performs.
What is included
Data model
Working out what your source table should contain and where it comes from, whether that is your ERP, a product database or a spreadsheet somebody maintains.
Template design
Page templates that produce something a buyer would actually read, with real variation between entries rather than the same text with a noun swapped.
Publish gate
Automated checks on content depth, duplication and completeness. Pages that fail stay unpublished. This is the difference between this working and damaging the site.
Derived fields
Values computed at render time rather than stored, so pages stay correct as the underlying data changes without a rebuild.
Index and cache management
Sitemap handling, crawl budget, and cache purging so new and updated pages are picked up without stale versions being served.
CSV import and maintenance
A route for your team to add and update entries without touching code.
Want to know if this is the right starting point? Tell us what is not working and we will say whether this is where we would begin, or somewhere else.
Ask usProblems we have solved
Described by the problem rather than by the client.
A catalogue invisible below the category level
What we found
Individual products existed in a database but not as pages. All search visibility sat on broad category terms, which are the most competitive and the least specific.
What we built
Generated specification pages per product with application context, gated on content completeness, with the incomplete entries flagged back to the client's team to fill.
What changed
Long-tail specification searches started landing on the exact product page instead of a category listing.
A generated set that had to be rolled back
What we found
Before us, a previous attempt had published a large number of near-identical pages. The site's overall visibility had fallen.
What we built
Removed and consolidated the thin pages, then rebuilt the programme with a publish gate so the same failure could not recur.
What changed
Visibility recovered, and the second attempt published a fraction of the page count with considerably more effect.
Often runs with
Talk to us about programmatic SEO
Thirty minutes, no deck. If this is not what you need we will say so.