SEO
Ranked for the searches that lead to orders, not the ones with the biggest volume.
Our process
Technical foundation first, then content aimed at the searches that produce enquiries.
Technical audit
Crawl, index, architecture review. Every technical issue found and prioritised before anything else begins.
Keyword intent classification
Score every term by buying intent. High-volume research queries deprioritised in favour of terms that produce enquiries.
Content gap analysis
Find what is missing versus competitors. Pages and terms they rank for that you do not.
Content programme
Write and publish for technical buyers. Topics chosen by commercial value, not keyword volume.
Technical fixes
Canonicals, internal linking, page speed, structured data. Every issue from the audit resolved.
Monthly reporting
Enquiries by landing page and search term. Rankings shown for diagnosis, not as the result.
What is included
Technical SEO
Crawl, index and architecture issues fixed properly: canonicals, internal linking, site structure, page speed, structured data where it earns its place.
Keyword intent classification
Every term scored by where the searcher is in their buying process and weighted against your commercial priorities, so effort goes to the terms that produce enquiries.
Content programme
Application, comparison and specification content written for a technical buyer, published on a cadence your team can sustain.
Existing content work
Refreshing and consolidating pages you already have. Often faster than writing new ones, and usually where the quick gains are.
Reporting
Enquiries by landing page and by search term where the data allows it. Positions are shown for diagnosis, not presented as the outcome.
Want to know if this is the right starting point? Tell us what is not working and we will say whether this is where we would begin, or somewhere else.
Ask usProblems we have solved
Described by the problem rather than by the client.
Traffic rising, enquiries flat
What we found
Rankings were improving on terms that turned out to be almost entirely research-stage. The pages ranking best were attracting students and competitors.
What we built
Reclassified the keyword set by intent, redirected the content programme towards specification and comparison queries, and rewrote the pages that were pulling the wrong audience.
What changed
Traffic dropped slightly. Enquiries went up. The client stopped seeing the monthly report as a vanity exercise.
Cannibalised pages competing with each other
What we found
Four pages on the same site targeting variations of the same query, none of them ranking, each splitting the signal.
What we built
Consolidated into one substantial page with the others redirected, and rebuilt the internal linking to point at it.
What changed
One page ranking instead of four not ranking, and a clearer path from search to enquiry.
Often runs with
Talk to us about SEO
Thirty minutes, no deck. If this is not what you need we will say so.