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Social media marketing

Company presence, creative and video, managed as a channel rather than a posting schedule.

Our process

Run as support for the rest of the programme, not as an isolated channel.

01

Presence audit

Assess current profiles.

Outcome: Audit of current presence with gaps and credibility issues identified.
MonTueWedThuFri
02

Content strategy

Plan a sustainable cadence.

Outcome: Content calendar built around work you are already doing.
03

Creative production

Static, motion and video.

Outcome: Creative assets produced in-house for campaigns and presence.
04

Video shoots

Product and application video.

Outcome: Short product videos filmed on your site, ready for all channels.
Sponsored
05

Paid social

Managed alongside paid search.

Outcome: Paid social running alongside the rest of the programme, not in a silo.
ReachEngagePipeline
06

Reporting

Measured on what it actually does.

Outcome: Monthly report on reach, engagement and pipeline support.

What is included

Company presence

Profile setup and an ongoing content cadence that a small team can actually sustain.

Campaign creative

Static and motion creative for paid campaigns, produced in-house.

Product and application video

Short pieces showing the product in use. For technical products these do more work than any amount of written copy.

Paid social

Managed alongside the rest of the paid programme rather than as a separate silo.

Sales collateral

Decks, one-pagers and case material your sales team can send after a call.

Want to know if this is the right starting point? Tell us what is not working and we will say whether this is where we would begin, or somewhere else.

Ask us

Problems we have solved

Described by the problem rather than by the client.

A presence that was actively hurting credibility

What we found

The company page had not been updated in over a year. Buyers checking it during evaluation were finding a dormant profile alongside active competitors.

What we built

A sustainable cadence built around work the company was already doing, plus a set of product videos produced during a single site visit.

What changed

The page stopped being a liability during evaluation, which was the actual job.

Video that answered the question sales kept getting

What we found

The same three questions came up on almost every call, costing time and slowing deals.

What we built

Three short application videos covering exactly those questions, used on the site, in outbound and by sales directly.

What changed

Sales started sending them before calls rather than explaining the same thing repeatedly.

Often runs with

Talk to us about social media marketing

Thirty minutes, no deck. If this is not what you need we will say so.

Not sure where the problem is?Book a call