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WhatsApp qualification

An AI layer that qualifies enquiries before a person is involved, so sales stops working leads that were never going to buy.

Our process

The bot's job is to filter, not to sell. It hands over early rather than late.

BUSINESS API
01

Business API setup

Company number, not a personal phone.

Outcome: WhatsApp Business API live on a company number.
Budget > 5LTimeline < 3mDecision maker
02

Qualification design

Define what qualifies with your sales team.

Outcome: Qualification criteria agreed and built into the flow.
Hi, need helpWhat product?Industrial pumpsVolume needed?AI
03

AI flow build

Build the qualification conversation.

Outcome: Qualification bot live and asking the right questions.
AIcontextHANDOVER
04

Handover rules

Clean transfer to a person.

Outcome: Qualified enquiries handed to sales with full context.
chatCRM
05

CRM integration

Transcript and record written to CRM.

Outcome: Every conversation recorded in the CRM with source and outcome.
productregionvalue
06

Routing

Send qualified leads to the right owner.

Outcome: Enquiries routed by product, territory or value automatically.

What is included

Business API setup

On a company number rather than an individual's phone, so the enquiry survives the person.

Qualification flows

Designed around what your sales team needs before a conversation is worth having: application, volume, timeline, whatever qualifies in your business.

Human handover

A clean transfer to a person once the enquiry qualifies, with everything already gathered.

Transcript to CRM

The full conversation written to the record, so nothing is lost when the enquiry moves between people.

Routing

Qualified enquiries sent to the right owner by product, territory or value.

Want to know if this is the right starting point? Tell us what is not working and we will say whether this is where we would begin, or somewhere else.

Ask us

Problems we have solved

Described by the problem rather than by the client.

A sales team buried in a low-quality channel

What we found

We traced every enquiry from one channel through to outcome and included the sales hours consumed. A large share were never qualified buyers, and the team was working them by hand because nothing filtered them.

What we built

An AI qualification layer in front of the channel. Only qualified enquiries reach the CRM.

What changed

The channel stopped costing sales time, and genuine enquiries stopped queuing behind unqualified ones.

Enquiries lost when a salesperson left

What we found

Active conversations were sitting on a departing employee's personal WhatsApp with no company record.

What we built

Migrated to Business API on a company number with transcripts written to the CRM.

What changed

Conversations became company property rather than an individual's.

Often runs with

Talk to us about WhatsApp qualification

Thirty minutes, no deck. If this is not what you need we will say so.

Not sure where the problem is?Book a call