Blog by CrossNibble
We cover topics related to Digital Technology and Marketing for Businesses in order to help them achieve success in their Digital Strategy.
Is SEO Dead Because of Generative AI?
In a recent conversation we had with a client, an intriguing question arose, sparked by observations of a competitor's seemingly exponential content strategy growth. "In the competitive landscape of...", a phrase that's become all too familiar, often signifies the use of generative AI in content creation. This shift towards AI-driven content generation has led to concerns about the potential oversaturation of the SEO market. Could the advent of affordable and efficient generative AI tools mean...
How to send push notifications at scale
Sending push notifications at scale, especially in scenarios like a group chat with 100+ members where real-time updates are crucial, requires optimizing both your infrastructure and the way you use Firebase Cloud Messaging (FCM). Here are some strategies to improve performance and ensure timely delivery of notifications:1. Batch Requests When sending notifications to a large number of users, batching requests can significantly reduce the number of HTTP requests made to FCM. FCM supports...
Case Study: Elevating Product Awareness through Strategic Transactional Email Integration
In the dynamic realm of digital marketing and technological advancement, our team recently embarked on a transformative journey with a client facing the challenge of enhancing product awareness for their digital SaaS offering. Despite employing traditional email newsletters to engage users, the client encountered low engagement rates, extending the product adoption cycle significantly. This predicament presented an opportunity for us to showcase our dual expertise in technical innovation and...
Case Study: Enhancing Push Notification Efficiency by 80%
In the competitive landscape of SaaS solutions, timely and reliable push notifications are crucial for user engagement and operational efficiency. Our client, a leading project management software provider, faced significant challenges with their push notification delivery system. The application's ability to send project updates, assignee changes, subscribed notifications, comment tags, chat messages, and task reminders in real-time is vital for its users' productivity and responsiveness....
The Ultimate Guide to UTM Tagging for URLs
In the digital marketing realm, understanding the performance of your online campaigns is paramount for success. One of the most effective tools in the marketer's arsenal for tracking the performance of online campaigns is UTM (Urchin Tracking Module) parameters. These simple yet powerful tags can be added to URLs to track the effectiveness of online marketing efforts across various platforms and channels. In this comprehensive guide, we'll delve into the essence of UTM tagging, the commonly...
The Compact Power of URL Shorteners: A Double-Edged Sword
In the vast expanse of the digital universe, where every character counts and simplicity reigns supreme, URL shorteners have emerged as a fundamental tool for streamlining our online interactions. These nifty utilities transform unwieldy, lengthy URLs into manageable, concise links, facilitating easier sharing and tracking. However, like any powerful tool, URL shorteners come with their set of benefits and potential pitfalls. Let’s delve into what URL shorteners are, their advantages, the...
Elevating User Engagement with Push Notifications: A Strategic Blueprint for Your Custom Mobile App
In the realm of mobile apps, mastering the art of push notifications is akin to discovering a secret conduit directly to your users' attentions. Whether you're looking to boost engagement, retention, or simply keep your audience informed, the strategic deployment of push notifications can be a game-changer. However, setting up an effective notification system that operates seamlessly across both Android and iOS requires more than just coding prowess—it demands a thorough understanding of...
WordPress vs. Webflow: The Ultimate Showdown for Your Website Needs – Comparison 2024
In the realm of website creation, choosing the right platform is crucial for success. With countless options available, two heavyweights often stand out: WordPress and Webflow. Both boast impressive features and capabilities, but which one reigns supreme? Let's dive into a comprehensive comparison to find out.Ease of Use: WordPress: Known for its user-friendly interface and intuitive dashboard, WordPress makes content management a breeze. Its extensive plugin ecosystem further enhances...
Mastering URL Structure: A Comprehensive Guide for Web Developers
In the dynamic world of web development, attention to detail is paramount, and one often-overlooked aspect that can significantly impact a website's success is the URL structure. Whether you are building a static website or a dynamic web app, the way you organize your URLs plays a crucial role in user experience, search engine optimization (SEO), and overall website management. In this comprehensive guide, we'll delve into the best practices for URL structures and explore their importance in...
Unleashing the Power of CRM: A Comprehensive Guide to Setup and Automation
This article talks about the important aspects and automations that you should consider while setting up the CRM.
Components of a full-fledged website: Crafting a Comprehensive Website
Understand the important components of a full-fledged responsive website.
Scalable Push Notification Service: An Architectural Overview
In the digital era, where real-time communication and instant alerts are not just expected but required, the architecture of push notification services must be both robust and scalable. Push notifications, the brief messages sent from an app to a user's device, are crucial for a variety of applications—ranging from chat apps and social media platforms to e-commerce portals and project management tools. These notifications are not only about delivering information; they are about doing so...
What are permalinks in WordPress and its impact on SEO?
Understand what are permalinks and the impact it has on the search engine optimization of the website.
Unveiling the Power of User Metrics: Elevating Your Landing Page Optimization Game
Understand different metrics related to user behaviour that can help you optimize the performance of your landing page.
What is lead scoring in CRM? – A comprehensive guide
Learn about lead scoring and various aspects in digital marketing that affect the lead score.
The Wildcard Dilemma: Navigating the SEO Impact of A Records in DNS Entries
Understand the advantages and drawbacks of having wildcard domain entries and it’s impact on the SEO.
