9 essential things that are often overlooked in the websites

by | Digital Marketing, Digital Technology

Websites have become an integral part of businesses and individuals who want to expand their reach.

People tend to search on Google when they hear about you or your products/services for the first time. And, of course, you want to ensure that they get adequate, relevant, and up to date information on it.

The website can help you reach your target audience, showcase your work and possibly help in generating leads for your business.

At a very macro level, we can categorize the websites into 3 categories:

  • Website developed using CMS. E.g. WordPress
  • Custom-made website that does not involve any CMS
  • Hybrid website in which some part is custom made and other sections like the blog, news, etc. are developed using a CMS

One of the primary objectives of the website is to communicate the information to the users. And, most websites adhere to this objective adequately.

But, there are certain aspects of the websites that are often overlooked and it can have a negative impact on the outcomes that you may be expecting from the website.

Let us discuss the aspects of the websites that you should not overlook while developing the website.

URL structure contains file extensions

This often happens in custom-made websites. We see .html or .php extensions at the end of the URL.

Search Engines index the URLs on your website regularly.

If in the future, you decide to use different technology or a CMS, the extensions of all the URLs will also change. But since Search Engines have already indexed your previous URLs with extensions, you will start getting errors in Search Console.

And then, you have to apply some remedies to inform the Search Engines about the new location of those pages.

To avoid this, make sure your pages do not have any extensions.

URLs are generated using GET parameters

Try to avoid GET request parameters in the URL of the top-level pages of your website.

E.g. Instead of https://ww.example.com?service=painting, you should use https://www.example.com/service/painting

URLs contain underscores and special characters

Instead of underscore( _ ), you should use hyphens( – ). Google treats a hyphen as a word separator that also helps Google understand the URL structure. But, unfortunately, underscores are not treated that way. Always replace spaces with a hyphen.

Web Browsers convert special characters like &, !, etc. in URLs into ASCII characters. Hence you should try to avoid these in URLs.

SEO tags are missing or the same tags are used on all the pages

Each page should have a separate and unique title and meta description tags in the <head> section of the HTML code. Also, there should be a separate structured snippet on each page.

Often we see that all the pages on the website have the same titles and meta descriptions. Also, the structured snippets are missing in the source code.

Page title, meta description and structured snippets are important for SEO and hence you should take care of this from the beginning.

Browser Caching not enabled

All the websites use certain resources that are repeated throughout the website.

If the browser caching is not enabled, the end-users’ web browsers download those resources every time they visit a page on the website.

Enabling browser caching will not only reduce the website loading time but it will also save the bandwidth of your hosting server.

Missing or not maintained sitemap.xml file

Many people don’t add or maintain the sitemap.xml file on the server. This file is used by the Search Engines to understand the URL structure of the website.

Generate and upload the sitemap.xml file on the server, submit it to Google, and keep it up to date.

Errors in robots.txt file

Often overlooked, robots.txt file contains the rules that tell the Search Engine crawlers about how they can crawl/access/index your website.

Any error in the rules added in the robots.txt file can cause serious damage to your search engine rankings.

noindex and nofollow tags are not removed even after deploying the website.

When the website is under development, it is advised to add these tags on all the pages of the website so it is not crawled by Search Engines. But, many times developers forget to remove these tags. Search Engines don’t crawl and index pages that have these tags.

Remove the nofollow and noindex tags from all those pages that you want to be indexed by Search Engines.

Not adding a valid SSL certificate on the website

All the web browsers’ URL bar turns red when we start entering any information on the websites that don’t have a valid SSL certificate.

Many people don’t fill the contact form when they see the “Not Secure” message while entering the form. Install a valid SSL on your website today and keep updating it whenever it expires. 

If you are a website owner, ask your developer to check these aspects and rectify them as early as possible. 

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